A new anti-aging laser called the Lyma Laser PRO is causing a buzz in the beauty industry, with a waitlist of 16,000 Americans eagerly anticipating its US launch. Priced at nearly $6,000, the device boasts Hollywood fans such as Carey Mulligan, Kate Beckinsale, Rosie Huntington Whitley, and Miranda Kerr, leading to a surge in sales estimates of over $100 million. Backed by glowing reviews from celebrities like Gwyneth Paltrow and Eva Longria, Lyma’s other luxury products, including skin supplements and creams, have also gained popularity.
Launched in Europe in 2024, the FDA-cleared Laser PRO penetrates deep into the skin, targeting both surface and underlying muscle tissue for superior collagen production. Plastic surgeons and dermatologists have endorsed the product, with claims that it can boost skin elasticity by over 100 percent in just 30 days without pain or downtime. Compared to traditional LED skincare devices, the Laser PRO is considered more effective and powerful in delivering results closer to in-clinic treatments.
In addition to the Laser PRO, Lyma offers a range of other beauty products, including a daily supplement and skincare items, all priced at a premium. Despite their high costs, the brand has gained a loyal following among beauty enthusiasts and celebrities alike, with the likes of Kim Kardashian and Kate Hudson praising the products. With a focus on premium ingredients and advanced technology, Lyma has cemented its position as a sought-after brand in the anti-aging market.
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