Book clubs across the U.S. are evolving into social scenes by incorporating additional activities to their gatherings. These activities can range from running, making charm bracelets, hosting blind book exchanges, and more. Many readers have found these book clubs to be a lifeline for building friendships and seeking community in a post-pandemic world.
The popularity of book club events has increased, with a 31% rise in listings on Eventbrite in 2024 compared to 2023. Silent book clubs, where attendees read independently in silence before mingling, have seen significant growth, as have book clubs focusing on genres like romance-fantasy, which is popular on social media platform #BookTok.
The Covid-19 pandemic has played a role in the resurgence of interest in book clubs, as many people rediscovered their love for reading during lockdowns. Readers are seeking meaningful relationships and in-person activities, leading to the rise of socially centered book clubs.
Modern book clubs are incorporating activities like wine tastings, blind book exchanges, and local walks or runs related to the book being discussed. The trendiest book clubs today appeal to Gen Zers and millennials who are looking for events that blend multiple interests.
Cities like Chicago, San Francisco, Los Angeles, and Boston have seen significant growth in book-oriented events from 2023 to 2024. These events offer readers the opportunity to connect over books, while also engaging in activities that deepen their experience and create lasting friendships.
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