Canadian-based denim brand Silver Jeans has unveiled its 2025 spring campaign, focusing on celebrating denim as a lifestyle. The campaign features denim-on-denim outfits, including trending styles with ultra-wide legs and classic staples like boyfriend fits and capris. The color silver is emphasized throughout the campaign as a symbol of strength.
The campaign showcases a diverse cast of celebrities and supermodels, including Levi Dylan, James Turlington, Lameka Fox, Tara Lynn, and Frida Aasen, who embody the spirit of living in jeans. The campaign was shot on the streets of New York City and in SoHo, capturing a rock ‘n’ roll edge through the use of denim.
Creative guru David Lipman, who spearheaded the campaign, helped to create unique Silver Jeans styles like the denim bralette and Hot Pants. The campaign aims to highlight the essence of denim and the brand’s name, Silver, by incorporating silver accents and emphasizing the identity of being a “jeaner.”
Silver Jeans CEO Suzanne Silverstein expressed excitement about the campaign as a coming-out party for the brand, highlighting the brand’s premium denim products at affordable prices and its commitment to inclusivity. With a history dating back to 1991, Silver Jeans has evolved from producing workwear to becoming a leading denim brand known for its quality, value, and experienced team. The collection is priced between $74 to $94 and signifies a new chapter in the brand’s story.
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