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The Influence Factor: Comparing Influencers and Celebrities in the World of Fame – Brand Wagon News


Estée Lauder India, boAt, and Myntra are among the companies that have recently launched influencer-driven campaigns in India. The rise of influencer marketing has reshaped brand strategies in the country, with the industry estimated to reach a value of ₹5,500 crore by 2024. While influencers excel in categories where trust and peer validation are crucial, celebrities still hold value for mass impact and long-term brand building.

Experts suggest that brands should consider a mixed approach, integrating both influencers and celebrities in their marketing strategies. While celebrities offer broad visibility and prestige, influencers provide more effective support in the early growth stages of brand development. The key difference lies in their ability to foster interactive engagement and build trust and authenticity with their followers.

In terms of return on investment, both micro-influencers and celebrity influencers command varying rates for their services, with the latter often charging higher fees due to their broader reach and long-term commitments. Ultimately, the decision to work with influencers or celebrities depends on the brand’s goals and target audience.

Overall, the Indian influencer marketing landscape is evolving rapidly, with brands leveraging the unique strengths of both influencers and celebrities to create impactful and engaging campaigns. As the industry continues to grow, the role of influencers in brand marketing is expected to become even more prominent in the years to come.

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Note: The image is for illustrative purposes only and is not the original image of the presented article.

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