Celebrities are setting their sights on the low and no alcohol beverage category, championing the health and lifestyle benefits of reduced alcohol consumption. From premium non-alcoholic beer to non-alc agave spirit, celebrities like Tom Holland, Lewis Hamilton, Katy Perry, Blake Lively, Bella Hadid, Kylie Minogue, and Cara Delevingne are making their mark with a variety of innovative brands.
Tom Holland recently announced the launch of BERO, a premium non-alcoholic beer with three styles. Lewis Hamilton’s Almave offers non-alcoholic blue agave spirits in two expressions. Katy Perry’s De Soi offers functional sparkling alcohol-free aperitifs with adaptogens. Blake Lively’s Betty Buzz includes gourmet-inspired non-alcoholic beverages and low-ABV canned cocktails. Bella Hadid’s Kin Euphorics uses nootropics and adaptogens to create an elevated mood. Kylie Minogue offers alcohol-free wines with all the flavors of traditional fermented wine. Cara Delevingne’s Della Vite Zero provides a non-alcoholic sparkling wine option.
These celebrities are not only bringing their star power to the beverage market but also promoting a new wave of health-conscious drinking habits. With a focus on clean ingredients, innovative flavors, and wellness-enhancing properties, these brands are reshaping the way consumers think about non-alcoholic beverages. As the trend towards low and no alcohol drinks continues to grow, these celebrity-backed brands are likely to have a lasting impact on the industry.
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