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Orangetheory Introduces Enhanced Air Purification Technology


Orangetheory Fitness Studios Partner with Molekule for Enhanced Air Purification

Orangetheory Fitness has announced a partnership with Molekule, a leading air purification technology company, to outfit select studios with FDA-approved air purifiers. This move comes as Orangetheory undergoes a renewed brand strategy, with Lauren Cody stepping into the role of brand president.

The incorporation of Molekule’s PECO-HEPA technology is aimed at providing a healthier and safer workout environment for members. The decision to choose Molekule was made after careful consideration of the best solutions available, according to Orangetheory Vice President Rory Ellis. The fitness franchise will be equipping its studios with Molekule Air Pro and Air Mini+ purifiers, designed to purify large areas and shared spaces, respectively.

The partnership between Orangetheory Fitness and Molekule is a significant step in the journey to improve indoor air quality. Molekule CEO Jason DiBona expressed the company’s dedication to enhancing the overall well-being of individuals by bringing advanced air purification technology into fitness studios. This collaboration aligns with Molekule’s vision to improve indoor air quality in various environments, including where people live, work, and now, work out.

With a growing interest in health-supporting environments and advanced wellness solutions among Gen Z and millennials, the incorporation of Molekule’s air purifiers in Orangetheory Fitness studios is expected to resonate well with members seeking a holistic approach to their well-being. This partnership highlights a commitment to providing high standards of wellness and safety, as well as pushing the boundaries of health-focused innovation in the fitness industry.

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Note: The image is for illustrative purposes only and is not the original image of the presented article.

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