McDonald’s plans to launch a ‘McValue’ offering in 2025

McDonald’s is working on new value offerings for 2025 to retain customers who are frustrated with high restaurant costs. The company plans to continue its $5 value meal offer and introduce a “buy one add one” option for an extra $1, including items like cheeseburgers and chicken nuggets. Local value deals, such as 10 piece nuggets for $1, have already been implemented. These new offerings are part of a broader value strategy aimed at boosting sales, which have fallen globally by 1.5%. The company is also investing over $100 million to support franchisees affected by a recent E. coli outbreak linked to slivered onions, which has impacted traffic. CEO Chris Kempczinski emphasized the importance of a strong value proposition and exciting food offerings paired with effective marketing to drive sales. Despite challenges, McDonald’s is committed to strengthening its value programs and improving performance in the coming year.

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