In a rally at UNLV less than two weeks before the general election, Donald Trump spoke for nearly 90 minutes, reiterating his usual pledges and criticisms. Despite his controversial rhetoric, Trump managed to make surprising in-roads with young voters, ultimately winning Nevada and the election. His support among 18-29 year-olds increased by 7% compared to 2020, with a 5% growth in Nevada specifically.
Trump’s stronger connection with young voters was unexpected but crucial in securing his victory. Young voters who prioritized the economy, crime, and immigration were more likely to support Trump, while those concerned with foreign policy, healthcare, climate change, and abortion leaned towards Vice President Kamala Harris.
The election results showed a shift in young voter demographics, with Trump winning majority support in 17 states among young voters. Despite his victory, concerns remain about his character, especially in light of the Capitol riot. Harris, too, had her own appeal among young voters, but by slimmer margins than Joe Biden had in the past.
The influence of digital media figures, like podcasters and social media stars, played a significant role in Trump’s campaign strategy and outreach to young voters. This innovative approach, along with his unedited interviews on popular podcasts, helped portray Trump as a more authentic candidate compared to Harris. Ultimately, the election results highlighted the evolving political landscape among young voters and the impact of unconventional campaign tactics.
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Photo credit lasvegassun.com
