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Can the Democrats’ reliance on celebrity endorsements make a difference?


In the final week of the 2024 campaign, Kamala Harris is leaning on the support of a diverse range of celebrities to energize audiences and encourage voter turnout. From performances by music legends like Bruce Springsteen and Stevie Wonder to appearances by Beyoncé and former President Barack Obama, the Democratic candidate is making a big push to mobilize voters leading up to Election Day.

Harris’ running mate, Minnesota Gov. Tim Walz, has also benefited from the celebrity endorsements, with singer-songwriter James Taylor and others lending their support at campaign events. The support from high-profile artists like Maggie Rogers is seen as a way to connect with younger voters and encourage them to participate in the electoral process.

On the other side, Donald Trump has the support of celebrities like Kid Rock and Hulk Hogan, but is largely overshadowed by Harris’ star-studded events. The focus on celebrity endorsements can energize supporters and create excitement, but it also runs the risk of masking larger issues with a candidate or their message.

The 2020 campaign saw a shift towards virtual celebrity endorsements due to the pandemic, but Harris is embracing in-person events with musical performances and speeches to generate enthusiasm. Her “When We Vote We Win” concert series aims to encourage early voting in key battleground states, with upcoming events featuring artists like Mumford & Sons and Los Tigres del Norte.

Despite the excitement generated by celebrity appearances, history shows that a star-studded campaign doesn’t always translate to success on Election Day. The Clinton campaign in 2016 relied heavily on celebrity endorsements, but ultimately fell short in key states. As the 2024 campaign heads into its final week, all eyes will be on the impact of these high-profile endorsements on the outcome of the election.

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Photo credit abcnews.go.com

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