The NFL’s media rights deal, worth $111 billion over 11 years, has an out clause after the 2028-29 season for all media partners except Disney. This includes the “Sunday Ticket” out-of-market package, which YouTube paid about $2 billion for. The NFL has the opportunity to reshape the media landscape after 2029, potentially moving towards streaming dominance with companies like Netflix, Google, Apple, and Amazon. While current TV ratings for football are strong, legacy media executives are already thinking about 2029 and how to compete against tech giants for NFL games. Ideas range from incremental changes to radical shifts, such as replacing Sunday Ticket with a college model. The NFL is considering leveraging both broadcast networks and streaming services, with partnerships already in place with YouTube, Netflix, and Amazon. The league is open to working with multiple partners and platforms, unlike the NBA which limited its media packages to reduce consumer confusion. The decisions around NFL rights are considered the most significant in the American media industry and will impact the landscape of media and entertainment in the next five years.
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TV Executives Are Panicking About the NFL’s Plans for 2029
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