SuperBook announced that it would cease taking online wagers in eight states, including Colorado, New Jersey, and Ohio, with operations continuing in Nevada. This decision follows other mobile sportsbooks like Betfred and Super Group’s Betway leaving the U.S. market to focus on internet casino gaming. Smaller sports betting apps have struggled to compete with giants like FanDuel and DraftKings, dominating the market in most states. SuperBook’s market share in the states it operated was minimal, with its best performance in Arizona with a 1.2% hold. Despite reaching seven figures in gross winnings in Arizona, the promotional spend was substantial, raising concerns about profitability. The withdrawal from various states highlights the challenges smaller sportsbooks face in competing with industry leaders. The mobile betting landscape in the U.S. continues to evolve, with consolidation and market dominance by a few major players becoming more apparent.
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Photo credit sportshandle.com
SuperBook Closes Its Mobile Sports Betting Platform Outside of Nevada
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